Client Slo Sol Yoga
Agency The VAE
Role Designer
Working with the creative director of The VAE, I created the brand identity for a new yoga class Slo Sol. Taking inspiration from travel and wellness retreat destinations, such as Bali, the identity aims to create a relaxing, experience-rich feel.
With classes held at sunrise, a soft colour palette was used to represent the vibrant golden hour glow.
Photography & colour palette
Photography for the brand followed soft colours to match sunrises and the brand colour palette.
Brand assets
I took inspiration from travel imagery, such as passport stamps.
Merchandising
Aiming to build a following offline and online, Slo Sol wanted merchandise to be designed specific to their brand.
